Top 5 Marketing Priorities for 2016
Executives and marketers with less than 200 employees have similar challenges this year.
#1 - Lead Generation
#2 - Conversion
#3 - Increase Revenue
#4 - Prove ROI
#5 - Website & Technology
Source: SOIM report 10/2015
#1 - More Leads
Own 95% of your target market contacts. Generate new ideal leads and deliver them to your salespeople in real-time.
#2 - Converting Leads to Customers
Reduce lead abandon rate. Increase close ratio.
#3 - Customer Growth
Loyalty campaigns increase wallet share and lifetime value.
#4 - ROI Proof
Executives that measure marketing activities & KPI unlock and increase marketing budgets.
#5 - Website System
Identifying the right technology and integrating it with your website to build a marketing system increases branding, leads, sales & loyalty.
Website + Marketing System
Best Practices Increases Leads
Nearly 60 percent of marketers have adopted inbound marketing strategies.CMO.com
B2B buying has changed: Buyers prefer to do research themselves rather than rely on vendors’ sales reps. Forrester Research
Relevance 360 Marketing System
Custom website & marketing applying our systematic strategy.
Clear actionable plan to achieve your strategic value drivers.
More than mobile friendly. Designed as a marketing machine to support campaigns & customers.
Content & Offers
Original content your customers want at each stage of the buying process builds trust.
We’ll target campaigns where your ideal customers are with channels we know work.
SEO & Google Ads
93 percent of buying cycles start with search. You will be presented as a choice!
Prospecting, nurture, automated workflows, transactional – best practices.
We’ll drive prospects to your booth to garner leads & automate email follow up.
Content and offers will be distributed & shared where your ideal customers are.
Custom landing pages will garner leads & be delivered to your Salesforce CRM.
Salespeople will receive leads to convert into customers with our proven workflow.
Experience & results guides us to use only the best software and practices.
Understanding your customer & delivering consistently retains & grows wallet share & lifetime value.
Your target market will think of you to solve their problem. Audience building will drive business results.
Analyze, measure and adjust with Google Analytics & reports from best-of-breed software.
Plan backwards & execute forward measuring marketing with KPI & Milestones to achieve goals.